Search engine optimization or SEO is the process with which we can increase the volume of the quality traffic to a certain website from search engine result page via organic or natural (unpaid) search. In the search engine result page, the higher a site ranks, more it gets the visitor. For better search rank SEO can only help us. From the starting day of internet webmasters try to get their sites listed on top of the search rank to get more visitors. There are different kinds of search results available in a search engine like web search, image search, local search, video search etc. To be on top on each search only SEO can help.
According to some industry experts the phrase search engine optimization first used on 1997. When the site owners understood the value of being on the top spot of SERP, the SEO came into existence. There are two genre of search engine optimization method available in the market. One is White Hat like making the site search engine and user friendly. The other genre of optimization is Black Hat SEO, using methods like keyword stuffing, article spinning, link farms etc. The black hat seo sometime give the site owners quick results but these are very risky technique as whenever the search engines find any site using black hat SEO, they drop the site from their index.
For better results we must rely only on white hat SEO. There are some methods of white hat SEO like Keyword research and analysis, content creation, article submission, press release submission, directory submission, RSS Feed and sitemap creation, social bookmarking etc. Following these methods any site can easily excel in SERP ranks.
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