Wednesday, March 31, 2010

Caffeine Update is coming

Google caffeine update is poised to be deployed. As per Matt Cutts the only one data center has been updated with caffeine update. The caffeine update will not be available in the other data centers. This update will be available through out all the data centers only after the Christmas holidays. Every one in the web world are anxious about this. So, this holiday is going to be proved most awaited for the SEO experts and site owners.

Google yet not made clear about all the details of this update. They have told that the search will be faster and will be broader with better and much relevant search output. But the other improvements are not at all clear. According to different SEO experts we can predict that in the new searches we can find more results from authoritative domain. We can get better similar words and synonyms from the new results. One advancement is sure that the search time will be much less and results will show more results from the web. After many experiments at the sand box we have experienced that the search is taking almost half of the time google search is now taking. The results that we have found are showing more popular and authority sites and domains with the kewyords. The twitter and facebook results are also coming more frequently.

Caffeine is a great reply from Google to the Microsoft’s Bing release. Google is taking a big leap towards the future with its caffeine update and we can say that the competition is always giving searchers a boon of improved search.

What is On Page Optimization?

You must know on page optimization is part of SEO. But do you know how it can be done? Lets learn something about On page optimization.

According to SEO experts on page optimization is a must for search engine optimization. Without right on page optimization your all effort will go in vain. On page optimization has direct effect on your search rank.

Better on page optimization must have some steps mentioned below.

Keyword in the title, URL, heading and content:
Try to keep the keyword in the title, URL and content. You must arrange the keyword in the content such a way that search engines can locate the keywords easily. Always choose the keyword related to your content and distribute the keywords uniformly in the content.

Original content:
Original content is essential factor of on page optimization. To have good rank you must have original, good quality thematic content. Without quality content you cannot win the SERP battle.

Catchy title:
Try to create a catchy title so that people find it catchy in the search engine result. The title can be of 10-12 words and must be informative.

Proper h1, h2 tags:
Keep the head line within h1 tag. Keep the sub headings in other tags like h2, h3, h4 etc.

Use images with right alt text:
Always use the images with right alt text. Its better to have keyword in the alt text.

After optimizing all these factors you can find a better version of your website and find a better search result. You can also choose our different SEO packages to find better on page optimization and better search rank.

What is SEO?

Search engine optimization or SEO is the process with which we can increase the volume of the quality traffic to a certain website from search engine result page via organic or natural (unpaid) search. In the search engine result page, the higher a site ranks, more it gets the visitor. For better search rank SEO can only help us. From the starting day of internet webmasters try to get their sites listed on top of the search rank to get more visitors. There are different kinds of search results available in a search engine like web search, image search, local search, video search etc. To be on top on each search only SEO can help.

According to some industry experts the phrase search engine optimization first used on 1997. When the site owners understood the value of being on the top spot of SERP, the SEO came into existence. There are two genre of search engine optimization method available in the market. One is White Hat like making the site search engine and user friendly. The other genre of optimization is Black Hat SEO, using methods like keyword stuffing, article spinning, link farms etc. The black hat seo sometime give the site owners quick results but these are very risky technique as whenever the search engines find any site using black hat SEO, they drop the site from their index.

For better results we must rely only on white hat SEO. There are some methods of white hat SEO like Keyword research and analysis, content creation, article submission, press release submission, directory submission, RSS Feed and sitemap creation, social bookmarking etc. Following these methods any site can easily excel in SERP ranks.

Benefits of Directory Submission

Directory submission is one of the best way to get easy and free backlink for any site. Online directories are very cost effective too. Most of the online marketeers use this method but very few know all the benefits of these. I am trying to tell some of the benefits that we can get from the directory submission.

1.Increase backlinks:
The directory submission can help us to make huge backlink without facing hassles. These free and quality backlinks are the best benefit that we get from directory submission.

2.Helps in getting better Search Engine Indexing:
The search engines follow the directories regularly. So different directory listing can ensure better search engine indexing. The better indexing can help us to establish our web presence.

3.Frequent Search bot visit:
The directory listing can ensure frequent search engine bot. Whenever search engine crawls the directories and find the link, the bot come to the site. More backlink ensures the frequent bot visit and help us to establish good value in the eye of search engine.

4.Bring Traffic too:
Many people search in the directory to find related sites. You can easily get most of those visitors if you have better directory listings.

5.Use of the Anchor Text:
We can hyperlink our desired anchor text and get huge number of backlink from different directories. This way we can increase our link popularity and also can get better keyword ranking with the keyword.

6.Niche directory submission:
Niche directories can give us best quality relevant link which can help to get better search rank.

7.Brand awareness:
Directory submission can spread brand awareness too. More directory links result more web visibility and free brand promotion for the site.

8.Easy way to find link partners:
The directories are a great source for possible link partners. Your directory listing can also help you to find more related sites as link partners.

Why to Choose Social Bookmarking?

Social bookmarking is one of the preferred ways for better indexing and increasing web presence. All the social bookmarking sites are search engine friendly and updated very frequently. As search engines prefer fresh and updated content, the search bots visit the social bookmarking websites regularly. All the SEO experts also refer it as essential for gaining high search rank.

Social bookmarking helps us to gain web popularity. When a user saves a website as favorite in these public sites, he also shares it with the world. His friends and other users who search with the keyphrase for fresh content can also find the link. This way the websites can also get many targeted visitors.

Social bookmarking can also be a source of many backlinks. Social bookmarking sites can be source of free dofollow good quality one way backlinks and can increase the number of backlinks significantly.

Recently different search engines are also giving preference to the social bookmarking links as they can track the user preference also from the social bookmarking sites.

When the social bookmarking done manually with a proper strategy following all the guidelines of the individual bookmarking sites can ensure high search rankings and good targeted visitors.